In addition to her marketing experience, Ms. Sylvester received her Masters of Science degree in Marketing, with a Marketing Management Concentration from Johns Hopkins University. This is where she enhanced her knowledge and expertise of marketing campaigns, concepts, strategies, and promotion; media strategies; market research and analysis; and consumer behavior.

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In recent years, Ms. Sylvester has assisted friends, associates, and fellow colleagues with developing marketing plans and strategies to help their businesses prosper. In addition to her work in the marketing arena for various business entities, she saw the lack of marketing efforts in many of these small businesses, even if their business was thriving. She knew that they would need a plan to help market their new business ventures, better market their current business, or rebrand their current product or service. She believed that small organizations should receive the same marketing information as large organizations. Due to this need, Creative Marketing Concepts, LLC was created.

Although many businesses are experts in their craft, they have very little knowledge of how to market and/or strategize their business to meet or exceed the status quo of their industry. CMC is here to help these organizations that have been overlooked (because of size and budget), and provide marketing services to assist them to become their best and strive to reach higher heights in their industry.